The mighty beer gods are watching us, and they want us to party. In the spirit of Clash of the Titans, this campaign portrays the vision pool in the heavens above, as the gods sip Bud light and muse on the all-night escapades of the earthly Bud drinkers. “You go, Man.”







COASTERS OF THE GODS
Each Bud coaster has a different message of approval, complete with Beer God profiles and suggestions for ways to keep the party going.



BEER GODS MICROSITE
Visitors to Beergods.com are welcomed in by Athena and offered a Bud Light. They can then browse through the All-Night Party pictures and videos, or find a local party sponsored by Bud Light. All the while the gods make comments on the visitor’s actions in the style of ‘Mystery Science Theater’.



PARTY AT ZEUS'S
Bud Light sponsors all-night toga parties across the country. Guests are given digital cameras and a the end of the night, the images are uploaded to our web site. Our cast of gods, along with models dressed in togas, will ensure the parties stay lively
and interesting.