“Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.” – Soichiro Honda
Honda has always been a company driven by dreams. When others say something can’t be done, Honda proves them wrong with sheer determination. It’s that spirit that has defined how Honda has overcome challenges, sparked industry-leading successes, prompted innovations and propelled the brand forward into the future.
Directed by Scott Lyon, this brand piece tells the story of Honda determination in a first-person perspective, putting viewers into the drivers’ seat of some of the most iconic Honda vehicles–past, present and future, as a seemingly impossible challenge is overcome. It’s a story that only a company like Honda can tell.
For the social campaign we leveraged the breadth of vehicles featured in our video content to create inspiring quotes designed to share on Pinterest, Reddit, YouTube Reels and Instagram Stories.
To bring to life milestones from the brand’s history, we created short animated films for Instagram, YouTube Reels and SnapChat.