We created a 360 campaign for PBSKids featuring TV, social videos, digital banners, gifs and print. “You Taught Me” celebrates how much we teach our kids but also how much we learn from them. Things like to slow down, find joy in everyday moments and the fun of making up the words to silly songs.
Concepted, cast and shot during the height of COVID, these pieces feature real families in their homes and neighborhoods across the country. Director Rafaela Carvalho shot the commercial using an array of cinematographers and their families as the talent in the spot. Camera feeds via zoom and Qtake were used in the families’ houses, backyards and neighborhoods for the moments that became “You Taught Me.”
Emmy Nominee - December 2022