The story of The Honda Wall of Dreams is one of emotional power and resonance: Each vehicle milestone featured demonstrates that amazing things happen when you allow yourself to keep dreaming. To bring to life the story of Honda brand innovation and sustainability in an emotionally evocative way, we commissioned epic film poster artist Paul Shipper to create a universe of vehicles and athletes past, present, and future. Featuring many Easter eggs, including hidden quotes by the founder, Soichiro Honda, the poster serves as a portal activating a narrative AR experience with four unique animated Honda stories. Showcasing 52 vehicles and 10 athletes, the art was rendered from over 1,000 photo references, a project that lasted over a year and required 65 rounds to complete. Itself a testament to a commitment to excellence, the art has been installed in high-traffic OOH locations (digital animated and static versions) in major cities as well as in digital and social mediums.
The campaign increased traffic to Honda.com by over 300% more than the projected amount as the Wall of Dreams paid tribute to all of Honda’s greatest milestones, announced the brand’s exciting vision for tomorrow, and truly showcased The Power of Dreams.