• Work
  • About
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  • Director Reel

Sarah May Bates

CD/writer/director

  • Work
  • About
  • Contact
  • Director Reel

World of Meh

This campaign brought to life the mehdiocrity that is the existing hybrid market as a way to launch the Honda Insight. We worked with director Patrick Daughters to create a hyper-visual world of meh-ness. The campaign spanned TV, social and digital, plus a large-scale digital OOH installation.

2019 Gold ADDY “Social Campaign”

2019 Silver ADDY “Television Campaign”

2019 Silver ADDY “Campaign Sound Design”

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