• Work
  • About
  • Contact
  • Director Reel

Sarah May Bates

CD/writer/director

  • Work
  • About
  • Contact
  • Director Reel

Origin of Determination

A recent brand spot for Honda directed by Paul Mitchell of A52, The Origin of Determination is a story of Honda innovation. The spot features over 100 of the most iconic Honda vehicles from across history and it was created with a combination of live action and CG.

Awards + Press:

One Show - shortlist: Brand campaign

One Show - shortlist: Automotive single

Gold Addy

Shorty Awards - Audience Honor

Muse by Clio

Forbes

AdAge

AdWeek

Screen Shot 2022-12-01 at 10.57.22 AM.png